An increasingly attractive option is to stream direct to viewers entirely via the internet. Worldwide investment in optical fiber networks today allows content to be delivered via a dedicated line or public internet from the studio to the local satellite uplink. The global transition from analog to digital terrestrial, satellite and cable transmission began in the mid 1990s and is now largely complete.
Choose your delivery pathĪ question that comes up in every broadcaster's mind, whether new-start or established, is how to reach the viewing audience most cost-effectively. Specialization is today's broadcast business model – catering for well-defined interest groups by offering factual knowledge based on the shared experience of experts in a given subject. What makes this situation healthy for broadcasters is that television channels are no longer compelled commercially to cater for the widest possible audience. The online world has also increased hugely in importance to the point where it now rivals traditional cable TV, terrestrial networks and direct-to-home satellite transmission. Global health concerns raised during 2020 by Covid-19 have increased the importance of television not just for entertainment but as a shared source of real-world information.
At a push, even the editing can be done on location. Urgent video files are sent straight back to base by the fastest available route and edited on standard desktop computers before being transmitted on-air or online. High-quality cameras and editing systems today are more affordable than they have ever been, easier to use and so compact that many TV news stringers are able to shoot all the footage they need with a smartphone. There has never been a better time to start a new television channel. By Pavlin Rahnev, CEO and Van Duke, US Director of Operations, PlayBox Neo
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